Your photography business means everything to you. Whether you’re photographing weddings, families, seniors, models or babies, creating the highest quality images is your number one priority. And, while we know that means something different for each photographer, we’d like to introduce you to the FUJINON GF45-100mm f/4 R LM OIS WR — a game-changing zoom lens for pro portrait photographers.

Because, when a couple trusts you to capture their once-in-a-lifetime moment, you want to give them the most perfect wedding photos they’ve ever seen. And when a family comes to you for portraits, you want to blow them away with the most gorgeous memories of this time in their lives. Creativity matters. Composition and lighting matter. Your artistic eye matters most. But, having a lens that helps you create perfection in every frame, yeah that’s big. 

Here are our fave 5 things about the FUJINON GF45-100mm f/4 R LM OIS WR:

Model in front of backdrop taken with Fujinon GF45-100mm f/4 R LM OIS WR lens
Photo by Alison Conklin

1. It produces breathtaking portraits.

When you’re choosing a lens, image quality is pretty important and this lens delivers.

Created for Fujifilm’s medium-format GFX system, the FUJINON GF45-100mm f/4 R LM OIS WR is a super versatile zoom lens that produces gorgeous, high-quality images across its full zoom range.

To give you the highest-performance optics, it includes 16 elements in 12 groups, including three aspherical elements, one super ED element and one ED element to help control spherical and chromatic aberrations, field curvature, color bleeding and luminance shift.

Basically, this lens produces super sharp, super gorgeous images with superior quality. Whether you want to capture up-close features like a newborn’s eyelashes or the lace of a bride’s dress, or farther away elements that add character to family portraiture, like the wood grain of a barn door, this lens can help you capture every detail beautifully.

2. It’s user-friendly.

Can we talk about two of our favorite things in life? Yep, you guessed it, autofocus and image stabilization! This lens delivers on BOTH. 

Autofocus is such an amazingly useful feature for photographing people (or anything that moves). And it’s an even bigger bonus when it’s super fast, super accurate AF that’s also super quiet. So whether you’re shooting commercial photos at a busy restaurant or intimate moments at a wedding, the autofocus on this lens will help you capture it quickly, without taking attention away from your subjects.

Plus, the FUJINON GF45-100mm f/4 R LM OIS WR has 5-stop optical image stabilization to make the most of those large, high-res sensors… especially with hand-held images.

Baby on a bed with stuffies taken with Fujinon GF45-100mm f/4 R LM OIS WR lens
Photo by Caroline Tran

3. It’s small-ish.

So, the thing about medium-format camera systems is that they’re not small. But, at just 2.2 pounds, the FUJINON GF45-100mm f/4 R LM OIS WR is super portable, making it perfect for on-location sessions. This is the perfect lens pairing for when you want the larger sensor size of a medium-format camera but still need the ability to move quickly around a scene. 

We’re also big fans of light-weight camera bags! Why carry 50mm, 85mm and 100mm primes when you can just pop this one lens on your camera and be good to go.

Close up wedding photo taken with Fujinon GF45-100mm f/4 R LM OIS WR lens
Photo by Alison Conklin

4. It’s almost as tough as you are.

Winter wedding? No prob! The FUJINON GF45-100mm f/4 R LM OIS WR works down to 14 degrees Fahrenheit (-10 degrees Celsius), meaning it will keep going long after your fingers are frozen. It also has 11 weather-resistant seals to give you peace of mind while shooting in all kinds of tough situations. So go ahead and take this lens to that seaside commercial shoot or woodsy portrait session.

Family in barn doorway taken with Fujinon GF45-100mm f/4 R LM OIS WR lens
Photo by Alison Conklin
Couple cuts wedding cake, photo taken with Fujinon GF45-100mm f/4 R LM OIS WR lens
Photo by Alison Conklin

5. It’s so versatile.

Prime lenses can be great, but give us a super versatile zoom lens any day (especially if it’s a wedding day). Encompassing some of the most popular focal lengths for photographers, the FUJINON GF45-100mm f/4 R LM OIS WR is definitely a workhorse that’ll help you capture variety in every set. Grab those wide full-scene images at 45mm and then zoom to 100mm for detailed up-close shots. 

Better yet, pair the FUJINON GF45-100 f/4 R LM OIS WR with two of Fujifilm’s other GF zoom lenses, the GF32-64mmF4 R LM WR and the GF100-200mmF5.6 R LM OIS WR to create a lens kit that just about covers everything you’d ever wanna shoot.

Black and white wedding photo taken with Fujinon GF45-100mm f/4 R LM OIS WR lens
Photo by Katherine Sean
Fujinon GF45-100mm f/4 R LM OIS WR lens

THE SPECS

Focal lengths: 45-100mm (36-79mm equivalent)
Aperture range: f/4 to f/32
Filter size: 82mm
Configuration: 16 elements in 12 groups
Durability: Dust and moisture resistant, works down to 14 degrees F (-10 degrees C)
Image stabilization: Yes, 5-stops
Autofocus: Yes!
Weight: 1,005g
Price: $2,299.95
Compatibility: Fujifilm GFX system

The FUJINON GF45-100mm f/4 R LM OIS WR is a dream lens.

The bottom line… If you’re looking for a portrait lens that will help you create stunning, high-quality images your clients will swoon over, this is your lens. Combining the versatility of a zoom lens with superior image quality, the FUJINON GF45-100mm f/4 R LM OIS WR — paired with a Fujifilm GFX medium-format camera — is a photographer’s dream come true. 

Photo of a dancer taken with Fujinon GF45-100mm f/4 R LM OIS WR lens
Photo by Matthew Weintritt

Feature photo is by Alison Conklin

This is a sponsored post.